The BetterIdeas Project
Live launch event 4th March, 2025
Be amongst the first to see the findings of The BetterIdeas Project, a ground-breaking quantitative study into the global state of idea evaluation - one of the trickiest responsibilities of every marketer.
Featuring the input from over 1,000 respondents from marketing teams and creative agencies, the findings reveal concerning trends and key issues holding our industry back.
The ambition of The BetterIdeas Project is to reduce poor creative decision-making and install better idea evaluation practices. We want to help you get to more impactful ideas and creative work that you can be truly proud of.
Some of the topics we’ll cover:
- Do marketers and agencies feel proud about the creative work they put into the world?
- Why do so many marketers struggle with giving feedback and evaluating ideas?
- Do agencies trust the creative judgments of marketers?
- Is the rework rate of additional rounds of concepting going up or down?
Sign up below to join the global launch where we’ll take you through the key findings and get access to the full report.
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If you haven’t already, check out our research, The BetterBriefs Project, identifying a significant gap between marketers and agencies concerning briefs and brief writing. We discovered that as much as one-third of marketing budgets were wasted due to ineffective briefs and misaligned efforts.