BetterIdeas Global Report
A groundbreaking study into creative idea evaluation practices.
Launched in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA).
The BetterBriefs Global Report
The first global study on marketing briefs.
Over 1700 respondents from 70 countries.
As presented at IPA EffWorks 2021.
The BetterBriefs UK Report
A deep-dive into marketing briefs in the UK.
Over 500 respondents from brands & agencies, presented at IPA Business Growth Conference 2022.
