Ideas are powerful.
They solve problems. They open opportunities.
Ideas change people’s minds.
That’s why evaluating them matters.
But too often, ideas don’t get a fair shot.
Often, they don’t get evaluated properly.
Feedback is vague, or personal opinion shapes decision-making.
The wrong people get the final say.
The result?
Diluted ideas and more rounds of rework and swirl.
The BetterIdeas Project reveals the reality of how ideas are evaluated today.
And it’s ready for your download.
Great feedback sharpens ideas.
But without training, most marketers default to personal preference, more tweaks, or vague requests.
Because the difference between a great idea and a forgettable idea is often the quality of the feedback.