BetterBriefs Academy - Courses - Assessing creative ideas

Assessing creative ideas

Learn how to make better creative decisions to increase your chances of success.

Learn to master one of the trickiest skills in marketing, how to assess creative ideas. The better we get at nurturing and choosing the right ideas for our organisation, the more commercial impact creativity can have.

This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical, fun and easy to implement.

This first module revolves around creativity's role in delivering commercial impact. You'll learn why your brand should be prioritising creativity.

Learn the role emotion when an idea is first presented and how to harness your gut when assessing ideas.

Learn to curb the influences of your biases as you assess the ideas in front of you.

Learn the fundamental difference what an idea is and how it's defined and what an execution is. Being able to separate them goes a long way to how you assess creativity properly.

Anyone can provide feedback, but that doesn't mean that feedback is always constructive. Learn what it takes to give feedback that gets you to great ideas.

Creative decision-making is tricky but we'll give you everything you need to select strong, impactful ideas.

Learn to manage ideas effectively through organisations and navigate stakeholder feedback.

Frequently asked questions

Who is this course designed for?

The course is designed for anyone who is actively involved in assessing and deciding upon creative ideas.

It's designed for both B2C and B2B marketers and is considered a foundational skill of the profession.

This course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work.

It will make you a better marketer overnight.

How much prior experience in assessing ideas do i need?

Some prior experience is important. This is a course that goes deeper than the basics, so it helps to have at least three years experience.

Mid-level marketers through to CMO will all get value out of the concepts and examples presented in the course.

What do I get when I finish the course?

You will be fully accredited in assessing ideas made tangible by a digital badge.

You will also have access to resources and the BetterBriefs' unique, systematic approach to idea assessment.

Can teams go through the course together? Yes, we encourage it. The more people that share the same language and philosophy around idea assessment in your team will make the process more efficient and help you get to better ideas faster.

Do I need to have taken the brief writing course first to take this one? The short answer, no. Assessing ideas is its own skill. If however, you want to better understand how to brief in great work and then make sure you're choosing the right idea, then yes it's always better to be trained in both skills.

What if I work with in-house agencies? Absolutely! This course is for you if your in-house agency is responsible for coming up with new ideas.

Should I take this course with my agency? There's no reason why you can't. It's beneficial to have a shared language and have the same baseline understanding when it comes to assessing creativity.

What our customers say

Really helpful, as I have never been trained in assessing creative ideas before and learnt by doing on the job.

Marketer, Large Insurance Company

Loved it, really good extension from the brief writing course. I can't wait to put it into use.

Marketer, Large Bank

Brilliant training with so many take-homes that can be implemented straight away.

Marketer, Large Supermarket