The fastest way to kill an idea is to add another one.
Strong ideas aren’t rejected outright.
They’re killed by a thousand cuts.
Watered down, overcomplicated, and revised to death.
Our friend Tom Fishburne visualises this perfectly in his latest cartoon, inspired by The BetterIdeas Project, our latest report.
Our findings prove how this happens.
Too often, one change leads to another, then another, until a sharp, distinctive idea becomes a bland, forgettable compromise.
If you’ve ever watched a great idea slowly disappear under layers of feedback, you know what we’re talking about.
Let’s fix this! Start with a good conversation with your team, agency, brand.
Please note that this cartoon is the work of Tom Fishburne and is copyrighted. To use or share it, please purchase a license from his website as we did.