‘Suboptimal process’: only 1/3 of agencies receive constructive feedback

As the BetterIdeas Project revealed, only 30% of creative agencies receive clear and constructive feedback from their clients. Whilst it's sometimes difficult to align teams and stakeholders, those responsible for delivering feedback on the idea need to work hard to ensure it conveys a unified view of what's working and what's not.

Without constructive feedback, great ideas don't stand a chance.

Marketing Week writes:

Poor feedback, subjective decisions and a lack of training in evaluating creative ideas are some of the issues facing client-agency relationships and are stifling creativity.

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