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BetterBriefs< 1 min read

Marketoonist on types of creative briefs

Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week on the state of the marketing brief as part of their Better Briefs Project.  It was the first global and largest study on the topic.

They found that one-third of marketing budgets is wasted on poor briefs and misdirected work

Read the full article here.