Our friends at the UK's Institute of Practitioners in Advertising (IPA) have a new President, Karen Martin.
She put forward a passionate plea about the importance of creativity and claimed that the industry “got lost in short-termism, AI, mega-mergers, budget pressures, regulatory constraints, and tech bros cosplaying as Bond villains”.
She also cited our BetterIdeas report, which highlights the inefficiencies in processes, poor feedback, and weak briefs are undermining the potential for creative excellence.
Karen Martin on briefs and ideas:
"Inefficient processes, poor feedback and bad briefs are all getting in the way of outstanding creativity”.