Most marketing briefs fail at the first step because of unclear objectives. Without them, campaigns lose focus, ideas miss the mark and results go unmeasured.
Our global study into marketing briefs found that objectives are the most important part of any brief. They connect every element, shape creative thinking and determine effectiveness. When objectives are clear, everything else falls into place. When they are not, the entire process unravels.
In our latest webinar, Lizzie Hammer, executive creative director, and Rob Britton, marketing strategy expert, share how to set objectives that lead to better marketing outcomes. They cover:
- - The role objectives play in shaping a strong brief
- - The biggest mistakes marketers make when setting objectives
- - How to align marketing objectives with real business impact
- - Practical ways to measure success and improve performance
If you are involved in writing, approving or contributing to briefs, this session is really worth a watch.
Sign up to watch the webinar on setting objectives in briefs and learn how clear objectives drive better marketing results.