Blog Post by Matt Davies
Matt Davies< 1 min read
‘Suboptimal process’: only 1/3 of agencies receive constructive feedback
As the BetterIdeas Project revealed, only 30% of creative agencies receive clear and ...
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Matt Davies< 1 min read
New IPA president Karen Martin delivers rousing call to creative action
Our friends at the UK's Institute of Practitioners in Advertising (IPA) have a new ...
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Matt Davies1 min read
The horror of marketers’ strategic bankruptcy is about to be laid bare
As the Better Briefs Project will reveal this week, 90% of marketers fail to brief ...
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Matt Davies< 1 min read
The $200bn black hole
The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap ...
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