BetterBriefs

BetterBriefs is an advisory and training business that helps marketers improve the quality of their briefs and realise more impactful ideas.

Blog Post by BetterBriefs

Poor evaluation practices hold great ideas back.

The fastest way to kill an idea

The fastest way to kill an idea is to add another one. Strong ideas aren’t rejected ...

How to set objectives in briefs for better marketing results

Most marketing briefs fail at the first step because of unclear objectives. Without them, ...

Why poor briefing is a waste of time, energy and resource

With one-third of marketing budgets wasted due to poor briefing, a recent survey reveals ...

Marketoonist on types of creative briefs

Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week ...