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Live webinar:

Better briefs, better marketing:


Practical tips for how to brief better

Join BetterBriefs founders, Matt Davies and Pieter-Paul von Weiler, for a dynamic 60-minute session designed to transform your marketing briefs. This webinar will explore common mistakes and minefields in brief writing and offer actionable strategies to avoid them.

What You’ll Learn:

  • Identify and Avoid Common Pitfalls: Understand the typical errors marketers make in their briefs and how to steer clear of them.
  • Expert Guidance: Receive actionable advice from former creative agency strategists highly recognised for their marketing effectiveness thinking. They’ve won two Grand Effies and an IPA Effectiveness award.
  • Real-World Examples: Learn from Matt and Pieter-Paul's work with leading global brands and top marketing thought leaders like the IPA and Mark Ritson. They'll share real-world examples and practical strategies to enhance your briefing process.
  • Interactive Q&A: Submit your questions before and during the session to get personalised advice on the aspects of briefs that challenge you.

Walk away with easy-to-implement practices designed to elevate the quality of your marketing briefs.

 

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