--- title: BetterBriefs Academy description: Explore the BetterBriefs Academy and gain practical skills for writing stronger marketing briefs through courses, templates and expert-led training. --- [Skip to content](https://www.betterbriefs.com/academy#main-content) - [Home](https://www.betterbriefs.com) - [About](https://www.betterbriefs.com/about) - [Academy](https://www.betterbriefs.com/academy) - [BriefCoach®](https://www.betterbriefs.com/briefcoach_trial) - [Consulting](https://www.betterbriefs.com/consulting) - [Resources](https://www.betterbriefs.com/resources) [Academy Login](https://academy.betterbriefs.com/) [![BetterBriefs-Brandmark-Slow-LONG](https://www.betterbriefs.com/hs-fs/hubfs/Branding/BetterBriefs-Brandmark-Slow-LONG.gif?width=2957&height=589&name=BetterBriefs-Brandmark-Slow-LONG.gif)![BetterBriefs-Brandmark-Slow-LONG](https://www.betterbriefs.com/hs-fs/hubfs/Branding/BetterBriefs-Brandmark-Slow-LONG.gif?width=2957&height=589&name=BetterBriefs-Brandmark-Slow-LONG.gif)](https://www.betterbriefs.com/) - [Home](https://www.betterbriefs.com) - [About](https://www.betterbriefs.com/about) - [Academy](https://www.betterbriefs.com/academy) - [BriefCoach®](https://www.betterbriefs.com/briefcoach_trial) - [Consulting](https://www.betterbriefs.com/consulting) - [Resources](https://www.betterbriefs.com/resources) [Academy Login](https://academy.betterbriefs.com/) # Essential skills every marketer needs. ## Over 6,000 marketers trained globally from some amazing brands ![Adidas](https://www.betterbriefs.com/hubfs/Client_logos/Academy/Adidas.svg) ![Anzco](https://www.betterbriefs.com/hubfs/Client_logos/Academy/Anzco.svg) ![AusGov](https://www.betterbriefs.com/hubfs/Client_logos/Academy/AusGov.svg) ![belong](https://www.betterbriefs.com/hubfs/Client_logos/Academy/belong.svg) ![bloom+wild](https://www.betterbriefs.com/hubfs/Client_logos/Academy/bloom+wild.svg) ![carnival](https://www.betterbriefs.com/hubfs/Client_logos/Academy/carnival.svg) ![cloudy bay](https://www.betterbriefs.com/hubfs/Client_logos/Academy/cloudy%20bay.svg) ![contact energy](https://www.betterbriefs.com/hubfs/Client_logos/Academy/contact%20energy.svg) ![EDC](https://www.betterbriefs.com/hubfs/Client_logos/Academy/EDC.svg) ![Essity](https://www.betterbriefs.com/hubfs/Client_logos/Academy/Essity.svg) ![filmstaden](https://www.betterbriefs.com/hubfs/Client_logos/Academy/filmstaden.svg) ![fonterra](https://www.betterbriefs.com/hubfs/Client_logos/Academy/fonterra.svg) ![frank](https://www.betterbriefs.com/hubfs/Client_logos/Academy/frank.svg) ![hellofresh](https://www.betterbriefs.com/hs-fs/hubfs/Client_logos/Academy/hellofresh.png?width=200&height=138&name=hellofresh.png) ![hulsbosch](https://www.betterbriefs.com/hubfs/Client_logos/Academy/hulsbosch.svg) ![IBM](https://www.betterbriefs.com/hubfs/Client_logos/Academy/IBM.svg) ![ikea](https://www.betterbriefs.com/hubfs/Client_logos/Academy/ikea.svg) ![IR](https://www.betterbriefs.com/hubfs/Client_logos/Academy/IR.svg) ![McMillan](https://www.betterbriefs.com/hubfs/Client_logos/Academy/McMillan.svg) ![NC](https://www.betterbriefs.com/hubfs/Client_logos/Academy/NC.svg) ![nestle](https://www.betterbriefs.com/hubfs/Client_logos/Academy/nestle.svg) ![newcastle](https://www.betterbriefs.com/hubfs/Client_logos/Academy/newcastle.svg) ![nextbank](https://www.betterbriefs.com/hubfs/Client_logos/Academy/nextbank.svg) ![NTGov](https://www.betterbriefs.com/hubfs/Client_logos/Academy/NTGov.svg) ![oslo](https://www.betterbriefs.com/hubfs/Client_logos/Academy/oslo.svg) ![slovaktelekom](https://www.betterbriefs.com/hubfs/Client_logos/Academy/slovaktelekom.svg) ![Toyota](https://www.betterbriefs.com/hubfs/Client_logos/Homepage/Toyota.svg) ![tvnz](https://www.betterbriefs.com/hubfs/Client_logos/Academy/tvnz.svg) ![vichealth](https://www.betterbriefs.com/hubfs/Client_logos/Academy/vichealth.svg) ![WSA](https://www.betterbriefs.com/hubfs/Client_logos/Academy/WSA.svg) ## Brief writing course US$695 Course Modules 6 modules course content Course Q&A Live Q&As Course hours 6 hours course commitment Course length 3 weeks course duration The most practical brief writing course you can take, it’s jam-packed with tools, frameworks and examples. Designed for all marketers involved in writing, approving and contributing to briefs. [Learn more](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJSoEVC5XBmfZyNRbacHYKf%2BxFVrrF%2B0BmiOWyqxwXT4oPQp29bxlfFsyNhf1UWX6HeXFKwa0jYwkw6fSd870pwSax2G8XcRPa0XL9G%2F9PvvMcxVAQs%2FscdRkaK86UKjqSsNDj0MVk4c6p0in9DBbQbic0dKu1gQcf1NUHnA6bUcb13vAeh64Bdb%2B8Bhb5q%2BfSPn%2B8WiM0wLWB7g34%3D&portalId=20663496) ## Assessing creative ideas course US$595 Course Modules 7 modules course content Course Q&A Live Q&As Course hours 5 hours course commitment Course length 3 weeks course duration The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions.  Designed to help you get to more impactful ideas in less time. [Learn more](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJlZK6tE6wrZjQtTiFmXUJYU5ExBg7lGWLPpnlDWv2xztY1P2CIGewHyBef3z1ObUe9Iy7MwJrqK2qiPISrlTYGIyT0QRMXDFYH8eKrRRyS1HQGIz%2Fl%2FJ9tIQdM9vVN%2BuqrSIIrPrxt7IMTcUb%2BW2w0Kzclh5HcEYq2DKSNEqxtg9xB6oCoTsOVo8GF50fTN7zFZajvWoOQLiC35e5kPQ%3D%3D&portalId=20663496) ## Brief writing + Assessing creative ideas US$995 Course Modules 13 modules course content Course Q&A Live Q&As Course hours 11 hours course commitment Course length 6 weeks course duration Taking both courses together gives you fundamental tools that will set you apart as a marketer. From the moment briefs are written to the creative feedback and approval process, you’ll know the best-practice principles to succeed at every step. Next intake: Brief Writing (08 February, 2027) Assessing Creative Ideas (08 March, 2027) [Buy now](https://cta-ap1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLI0jCG1uEmb8uWmfnAu9aZrpGhyWnyKuWsQN5ZHwe0Yt%2Fyye03K%2BergrSeykgHAd8ozYaaIIn8ggA0v35x86O5FRQoIJhVMfEQmOOfpcmGK46qLk34gFAud3DdrsaY9aesviUPX9rYV1mvvVyjjcNzLGlQBGczy0H1e5hM2PDc7wA8OUmA3pHvS5%2B38XEZC3lUV1EWbQMLUy0OsNxOxRmk1nzus%2BojTZEdNVgdcRVL3wVfIneB1yFlxi7MLiwaqRMxM3A%3D%3D&portalId=20663496) ## Who is it for… Our *Brief Writing* course is designed for all marketers who are actively involved in writing, approving and contributing to briefs for agencies (internal or external).  The *Assessing Ideas* course is for all marketers who are involved in the decision making process and providing feedback on creative ideas. Both courses are relevant for B2B and B2C marketers, regardless of the category you work in. 6000+ students trained 25+ countries 100+ brands ## Meet your trainers Former agency strategists with decades of experience working with brands across the world. ![BB-PP-Headshot-BW-Stripes](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/Staff/BB-PP-Headshot-BW-Stripes.png?width=300&name=BB-PP-Headshot-BW-Stripes.png) TOUCH Pieter-Paul von Weiler Co-founderFrank, astute, inexhaustible. Dutch-born, London-trained, Melbourne-based. **Experience:** London: Saatchi & Saatchi, Publicis Amsterdam: Publicis Melbourne: AJF Partnership Pieter-Paul von Weiler Co-founder ![BB-MD-Headshot-BW-Stripes](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/Staff/BB-MD-Headshot-BW-Stripes.png?width=300&name=BB-MD-Headshot-BW-Stripes.png) TOUCH Matt Davies Co-founderCalm, considered, thorough. Strategist and start-up founder.  **Experience:** Amsterdam: Design Bridge, HAVAS Melbourne: Clemenger BBDO, AJF Partnership, The Royals Matt Davies Co-founder ## What our customers say Margaret Barron, VP Global Marketing, Circle K #### We worked with BetterBriefs to really challenge us on how we could create the perfect briefing structure.  The outcome of the work has not just professionalized our internal processes but also saved us time and energy. Margaret Barron, VP Global Marketing, Circle K #### The BetterBriefs tailored training for our global marketing department has delivered an immediate and significant shift in the way we approach our briefs. It was brilliant! Maddie Jahnke, Head of Marketing Connections, Pernod Ricard #### Once again the brains at BetterBriefs helped upskill our brand team. As ever, Pieter-Paul and Matt ran an engaging  session that people from every level found useful and put the FUN in ‘fundamental marketing skills’. Tim Clancy, Head of Brand Strategy for International Markets, LinkedIn #### The BetterBriefs guys delivered two practical, no-nonsense and engaging training sessions for the team. It rekindled enthusiasm and motivation to invest in better brief writing across the whole team. I have no doubt this will yield better work in the future. Louise Ardagh, CMO, HBF #### Working with the team at Better Briefs was truly awakening, they catered exceptional well to our diverse audience jnr, snr marketers and both writers and recipients, the time we spent working with them not only shifted the culture behind brief writing but also got the teams questioning and collaborating the problem (or opportunity) at hand more. While we have seen huge improvements in the culture and the quality of briefs, we are still on the journey to truly better briefs. What the team gave us was a really clear path of how to get there. Stephen Thompson, Head of Brand & Advertising, The Inside Job #### Subscribe to our newsletter [![BetterBriefs-Logo-Slow-250px-GIF](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/Placeholders/BetterBriefs-Logo-Slow-250px-GIF.gif?width=250&name=BetterBriefs-Logo-Slow-250px-GIF.gif)](https://www.betterbriefs.com/) - [Home](https://www.betterbriefs.com) - [About](https://www.betterbriefs.com/about) - [Academy](https://www.betterbriefs.com/academy) - [BriefCoach®](https://www.betterbriefs.com/briefcoach_trial) - [Consulting](https://www.betterbriefs.com/consulting) - [Resources](https://www.betterbriefs.com/resources) © Copyright 2026 - [Terms & Conditions](https://www.betterbriefs.com/terms_conditions) - [Privacy Policy](https://www.betterbriefs.com/privacy_policy) - [FAQs](https://www.betterbriefs.com/frequently-asked-questions) - [Library](https://www.betterbriefs.com/library) - [Compendium](https://www.betterbriefs.com/compendium) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Victoria", "addressRegion" : "Australia", "postalCode" : "", "streetAddress" : "Melbourne" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://20663496.fs1.hubspotusercontent-na1.net/hubfs/20663496/Branding/BB_stacked_social.png" }, "name" : "BetterBriefs Pty Ltd", "url" : "https://www.betterbriefs.com/academy" } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "BetterBriefs", "url" : "https://www.betterbriefs.com/" } ```