Custom training and brief consulting for large brands.
We conducted the largest and only global study on marketing briefs, arming us with deep industry-specific knowledge and understanding.
As consultants and former agency strategists, we have written, overseen and advised on thousands of marketing and creative briefs.
Our belief is that every brief starts and ends with marketing effectiveness.
Over 3,500 marketers trained globally (B2C and B2B).
The most practical brief writing course you can take, it’s jam-packed with tools, frameworks and examples.
Designed for all marketers involved in writing, approving and contributing to briefs.
Next course commences: February 3, 2025.
The only course in the world that teaches you how to assess ideas, underpinned by a systematic method.
Learn how to evaluate ad concepts and make better creative decisions.
Designed to help you get to more impactful ideas in less time.
Next course: Registrations open 2025
Take advantage of group training and create a shared language around briefs and ideas within your team.
Designed for all brief writers, approvers and receivers.
Includes additional live sessions and a dedicated experience manager.
News, insights and updates
